Ain’t No Party Like a Bordeaux Party

Despite the controversy over pricing the past couple of years, the en primeur campaign is nonetheless a major annual milestone for the Bordeaux wine industry. The world sits up and pays attention as the Bordelaise release the first glimpse of the latest vintage. For the producers it marks not only the first sales but also a shifting of attention to other vintages. For the wine merchants it marks allocations and of course sales. For consumers, in theory, it allows first access to the rarest wines and a chance to special order any large format bottles. Of course the entire system is predicated on critical ratings, reasonable pricing and good wine. But despite the inherent pitfalls and the “Bordeaux bashing,” the system continues onDSC00434 Continue reading